22 crore nano by gold plus

The cheapest car of India becomes the costliest one – even costlier than the Aston Martin's One-77 which was launched at the highest price of Rs. 20 crores in India. Even the much talked Bugatti Veyron was priced at Rs. 16 crores in India

But the sad part is this car is not for sale and is only for promotional purpose. Tata Group chairman Ratan Tata unveiled this megavalue TATA NANO as a unique branding and promotional initiative by Goldplus Jewellery, part of Titan Industries.

Gold Plus car is world's first gold jewellery car which is covered with 80 kilos of 22 carat Gold and 15 kilos of Silver and also includes 10,000 pieces of gems and precious stones inside.